I received a free copy of this book in exchange for a fair and honest review. All opinions are my own. 

Author Duane Deason shares the practical use of a cost management center to make a company leaner and more profitable in the book “Operationally Svelte: Manage Costs to Increase Profit and Enhance Performance.”

The Synopsis

Operationally Svelte Unleashes Growth, Innovation, and Profit

An “operationally svelte” organization means it is lean, flexible, and efficient.

Organizational bloat creeps into companies as they grow. It dulls cutting-edge innovation, slows responses to changing economic conditions, whittles down profitability, and hinders growth. You will not curtail it by doing what you have always done. Companies need a new strategy.

In Operationally Svelte, author Duane Deason presents a refreshing approach to making an organization lean and unleashing its potential: create a Cost Management Center. Think of it this way—while your Sales team focuses on revenue, your Cost Management Center team focuses on managing and controlling costs throughout the organization.

Get step-by-step guidance to establish a Cost Management Center and eliminate the common culprits of waste and inefficiency. Then dive into strategies to maximize its effectiveness and transform your company for optimal performance, enhanced growth, superior innovation, and increased profit.

The Review

This was such a powerful and insightful read for those in leadership roles within a business. The author found a great strategy that greatly balances the need to manage a business’s daily costs while also allowing staff to innovate and grow as a company. The author’s writing style is very detailed and practical, speaking to innovators and business leaders who have a firm grasp of the technical details but can connect with the author’s messaging and outline for the cost management center.

The concept of a svelte organization is a powerful one: running a lean, mean operation that improves sales and growth. Yet oftentimes, overreaching to cut costs inefficiently can stifle that growth. The author’s deep dive into the ways a cost management center would help create the necessary oversight over the expenses incurred by your business was remarkable to get into, from understanding the differences in costs per items/tasks, to tackling the use of technology and emerging AI, to creating a cost management center by finding key team members and outlining the responsibilities of the center going forward. The author also covers many areas in this realm, from those that incur higher costs to those on the horizon, giving readers a wealth of details to engage with.

The Verdict

Thoughtful, engaging, and memorable, author Duane Deason’s “Operationally Svelte” is a must-read nonfiction business read. The depth of information and the clear, precise way the author writes and conveys it through solid, insightful frameworks that business leaders can follow thoroughly. This is one book readers and leaders can return to time and time again for guidance. If you haven’t yet, be sure to grab your copy today!

Rating: 10/10

About the Author

I am the author of Operationally Svelte: Manage Costs to Increase Profit and Enhance Performance. I wrote the book to take cost management out of the shadows, to explore why current strategies are failing, and to provide a more optimal solution. Companies owe their employees, customers, and shareholders an organization that is lean and best prepared to fend off competition, weather economic downturns, and adapt to organizational change. Svelte companies are not only more profitable but also experience a higher level of performance and innovation when compared to their peers.

I spend much of my time advocating, speaking, and educating on the topic of cost management. To pay the bills, I serve as President of The Efficacy Group, where I provide cost management advisory and consulting services. My early career was with PwC followed by starting my first business that provided financial support for companies undergoing transactions. After selling the business, I assumed the role of CFO at one of my former clients that was doing the typical titanic after the dot-com bust in the early 2000s. It was during that time as CFO when I fell in love with cost management. The feeling of saving a company from certain bankruptcy felt more rewarding than the prior acquisitions and initial public offerings that I had supported.

The last 25 years of my career have been dedicated to cost management in one form or another. I’ve had the privilege of working with many companies of varying sizes and industries. Through that, I observed patterns that resulted in success and others that led to deterioration. Among these patterns was the realization that companies that failed to prioritize cost management would eventually fail. Just like life, companies can’t outgrow their problems. Hence, I decided to dedicate my career to helping companies lower costs and operate more efficiently without hindering growth or innovation.

I am a Certified Public Accountant and have an MBA from Georgetown’s McDonough School of Business.

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