I received a free copy of this book in exchange for a fair and honest review. All opinions are my own. 

Author Austin W. Bunch uses his years of sales experience to share a guide to improving one’s own sales technique in the book “The Bunch Book of Selling: How to Sell a Bunch…Not a Little”.

The Synopsis

They say those who can, do. And those who can’t, teach. But those who can both do and teach, well, they’re named Austin Bunch.

Considered the leading expert on sales training in the gift, home accessories and furniture industries, Bunch has sold everything from pots and pans to pantyhose and has taken that knowledge to create “The Bunch Sales Process,’ a hands-on, easy method that has proven itself time after time.

Now he’s taken those years of sales trainings, those dozens of companies he’s helped and those hundreds of people he’s taught and put it all into a new book, “The Bunch Book of Selling,” now available on Amazon.

Austin doesn’t consider himself a motivational speaker nor a technician…much less a miracle worker. But what’s he developed is a process that uses simple tools like scripts, key words and just plain old common sense to show both sales veterans and newcomers a new approach to selling, on the telephone, online and in-person.

It starts simply enough — “May I” are the two most important words any good salesperson can use in working with their customers – and goes from there to sample scripts that can be used to address any number of selling situations.

How well does Austin’s Process work? Ask the people who have used it:

“We thought he could put into place a unique marketing program that would at least keep our heads above water. But what occurred instead was that business rose well above our expectations and we flourished, having the biggest sales years in our business history.

The Review

This was an insightful and compelling read. The author did a great job of laying out the steps and lessons he gathered during his career and weaving those lessons into the events and memories of where he acquired them. The educational value of those lessons and the interactive nature of what the author is laying out for readers made this book highly engaging. 

The author’s pointed and matter-of-fact writing style allows readers to really get into the lessons he lays out. The details that go into the author’s message to readers and the unique perspective on seeing products to both the consumer directly and the retailers selling these products were enthralling to read. The emphasis on writing out scripts, backing up those lessons with example scripts, and encouraging readers to develop their scripts made this an educational book to get lost in.

The Verdict

Memorable, thoughtful, and enlightening author Austin W. Bunch’s “The Bunch Book of Selling” is a must-read nonfiction business book. The ability to show readers how to utilize clear-cut communication and the improvement to the salesman’s toolkit made this one book you don’t want to miss. Be sure to grab your copy today!

Rating: 10/10

About the Author

Austin Bunch is renowned for his prowess in both practical salesmanship and instructional acumen. He stands as the preeminent industry leader in sales consulting and training within the gift, home accessories, and furniture sectors. With a rich background spanning diverse product categories, Bunch has meticulously distilled his extensive expertise into The Bunch Sales Process” -—a pragmatic methodology for selling just about anything to just about anybody in a variety of industries.

Drawing from years of experience as a salesman, a sales manager, a CEO, and a sales consultant and trainer across numerous enterprises, Bunch has authored “The Bunch Book of Selling,” a practical and comprehensive how-to guide in selling. Bunch modestly positions himself not as a motivational speaker or technical guru, but rather as a purveyor of practical wisdom gleaned through years of learning by trial and error. Every piece of advice is backed up with evidence. His transactional approach revolves around elemental tools such as scripts, pivotal phrases, and common sense, offering both seasoned professionals and neophytes a fresh perspective on telephone, online, and face-to-face interactions. He also explains ‘why’ his methods excel over others.

Testimonials from those who have embraced Bunch’s methodology attest to its transformative impact, taking their businesses from a downturn in sales to unprecedented heights with strong profit margins. As one beneficiary succinctly reflects, the implementation of Bunch’s approach not only surpassed expectations but ushered in an era of unparalleled prosperity, marking the pinnacle of their business’s sales history.