1)Tell us a little bit about yourself. How did you get into writing?
I am a CEO, Author, and Entrepreneur, well-respected leader in business communities that extends from the US, to Canada, and the United Kingdom. In 25 years, I’ve consulted with more than 1000 companies, including startups, midsize, and Fortune 1000 companies, to build sustainable, revenue generating strategies. In 2009, I founded Junction Creative, an award-winning strategic marketing agency, combining the intellectual capital of a business consulting firm with the creative execution of an advertising agency. As the author of Dare to Become, From the Corner Booth to the Corner Office, I share the right blend of personal anecdotes and professional advice makes it a valuable read for those looking to gain insights into the entrepreneurial journey and the importance of resilience in achieving success.
Writing has always been a passion of mine. I’ve kept a personal journal from the time I was a teenager until now. Writing has provided me with an outlet to reflect on my journey, whether documenting my gratitude or working through difficult situations.
I’ve aspired to be an author since I was a child, and at 45 years of age, I dared to become one.
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2) What inspired you to write your book?
After reaching 13 years in business, I felt the immense weight of the decisions I faced every day to keep moving the business forward. After reaching the milestones I had set for the business, I realized that I wasn’t sure what was next.
I sifted through my journals, revisiting my teenage years, 20s, and 30s. As I poured through the pages, I realized just how far I’d come. The lessons I had learned, the challenges I’d overcome, and the dreams realized motivated me to write Dare to Become, From the Corner Booth to the Corner Office.
It was looking back that I found my way forward and the words to write this book.
3) What theme or message do you hope readers will take away from your book?
Within each chapter, I leave the reader with important details regarding how to start a business, fund a business, overcome challenges, manage a multi-generational workforce, develop a management style, and many more insights on what it takes to be successful in business. I also wanted to inspire others to keep moving forward and find comfort in knowing that while our journeys to success might look different, we are all experiencing similar challenges and triumphs along the way.
4) What drew you into this particular genre?
Anyone who knows me would agree that I love to tell great stories. Dare to Become, From the Corner Booth to the Corner Office is just that, a prescriptive bio, full of insights and stories that detail the journey from being a waitress to building a successful business. It felt natural to write in this style.
5) What social media site has been the most helpful in developing your readership?
I utilize LinkedIn, Instagram, and Facebook to communicate with my readership.
6) What advice would you give to aspiring or just starting authors out there?
Writing a book has been one of my personal and professional goals. I initially thought that writing the book would be the most difficult part. It turns out the writing was the easiest part of this process. For others, starting the book might be the biggest challenge.
I would encourage any new author to be patient with the process. Start with an outline and let the framework of the book take shape. And when you hit a writer’s block, take a break from the keyboard. Don’t rush the process.
7) What does the future hold in store for you? Any new books/projects on the horizon?
If I only had a crystal ball! The future is looking bright. I have two other book outlines that I am working on as I have more stories to share. I will also continue to consult with companies, business owners, and entrepreneurs, whether inspiring change or being a catalyst for success.
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About the Author
Julie is a CEO, Author, and entrepreneur. Julie is a respected and trusted leader in business communities that extend from the Northeast (Philadelphia, New York City, and D.C.) to the Southeast (including the Greater Atlanta region and Charleston, South Carolina.) and that includes CEOs and entrepreneurs of small to midsize businesses as well as the Fortune 1000. In her 25 years career, she has consulted with more than 1000 companies to build sustainable, revenue generating strategies. Her first book Dare to Become, From the Corner Booth to the Corner Office, hit shelves Worldwide on September 1 and details her journey working for her parents’ restaurant to building a successful agency.
I received a free copy of this book in exchange for a fair and honest review. All opinions are my own.
Author and entrepreneur Julie Cropp Gareleck shares the story of how she became her own boss in the book “Dare to Become: From the Corner Booth to the Corner Office”.
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The Synopsis
For millions, a major component of the American dream is to start one’s own company and, ultimately, to become one’s own boss.
The question is―just how exactly does one do that?
Every successful entrepreneur has their own story to tell. But the story in Dare to Become is especially intriguing and uplifting because Julie Gareleck didn’t have major venture capital dollars to fall back on, nor does she have an MBA from Harvard.
What she did have, however, was a sense of drive―of grit―and of a burning desire to achieve her dream.
Now in her mid-40s, as the founder and CEO of Junction Creative, one of the nation’s leading marketing firms, Julie started in high school working for her mom and dad in their restaurant in Gettysburg, Pennsylvania. She did it all there, from waitressing to scrubbing floors. But along the way, she also learned the basics of how to run a company.
As she made her way into the corporate world and was confronted by inscrutable and insensitive bosses, Julie’s dream to start her own company began to form. She finally realized that the time had come to take the leap. Her refreshing, honest, and authentic account details the extraordinary trials and tribulations of Julie’s bold decision to go on her own, starting from the day she quit her job.
Dare to Become provides a unique perspective on how to finance your start-up without going into debt, how much to pay yourself, when to hire an employee, the differences in managing a Gen Z worker as opposed to a baby boomer, and much more. This is the real, everyday gospel of what it’s like to go through the inevitable ups and downs of starting your company. And best of all, Gareleck provides essential advice for the entrepreneur, all learned from her own experiences along the way.
There are many books on entrepreneurs and their start-ups, but this is the rare volume that takes you into the vortex of how to make sure you’re really on the right path to success.
The Review
This was a memorable and thoughtful read. The author’s balance between business-driven engagement and personal memoir-style storytelling made this a well-developed book. The author was able to layer this memoir and business-driven book with emotion and detail, bringing the reader into the author’s life and experiences from a personal perspective.
The honesty and depth that the author poured into this book were refreshing. The humble beginnings of the author and the motivation that began her business highlighted a major turning point in the world of entrepreneurship. Not all successful businesses are begun with major capital and/or business degrees. Instead, it is through experience, hard work, and determination that drives people forward. Finding the balance in work and life, as well as how different generations approach business and work life as a whole, are just a few topics the author masterfully brings to life on the page.
The Verdict
Thoughtful, engaging, and inspiring author Julie Crop Gareleck’s “Dare to Become” is a must-read nonfiction book. The depth and personal investment that the author pours from her own life into the writing and the way readers will be able to relate to the author’s own experiences will help would-be entrepreneurs how to use their own experiences to shape the businesses they want to develop. If you haven’t yet, be sure to grab your copy today!
Rating: 10/10
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About the Author
Julie is a CEO, Author, and entrepreneur. Julie is a respected and trusted leader in business communities that extend from the Northeast (Philadelphia, New York City, and D.C.) to the Southeast (including the Greater Atlanta region and Charleston, South Carolina.) and that includes CEOs and entrepreneurs of small to midsize businesses as well as the Fortune 1000. In her 25 years career, she has consulted with more than 1000 companies to build sustainable, revenue generating strategies. Her first book Dare to Become, From the Corner Booth to the Corner Office, hit shelves Worldwide on September 1 and details her journey working for her parents’ restaurant to building a successful agency.
Dare to Become stands out among entrepreneurial literature, offering a unique, real-world perspective on navigating the tumultuous path to business success. It speaks to the power of perseverance and offers a guide for those daring to chase their own entrepreneurial dreams. Without question, this new release is this year’s must-read for any aspiring entrepreneur or small business owner looking for a lift of inspiration or those looking to take a leap of faith to invest in themselves.
Excerpt:
Here is a little excerpt from the chapter on managing the Generational Divide:
THE GENERATIONAL DIVIDE While COVID-19 usually gets the blame for the office shakeup and the fight against the return to work, the truth is, the issues with the new adaptive workforce were in play long before COVID-19 began, indicative of an environment now accommodating multiple workforce generations.
We now have baby boomers (born 1946–1964), Generation X (born 1965–1980), millennials (born 1981–1996), and Generation Z (born 1997 and after) all fighting for a seat at the table. It’s dynamic, to say the least, with a lot of noise around adapting to meet the rising demands of the latest generation to enter the workforce. Researchers, polls, and surveys lean toward creating the kind of environment that is expected by the workforce yet offer no solution to bridging this generational divide.
More so in the last five years, it’s become more apparent how far apart we are in so many areas. While I hope that I’ve done a good job navigating the changes, I’ve definitely learned more about how to build a multigenerational team. Unfortunately, as business owners, we find ourselves in unchartered territory with no “one size fits all” approach to accommodating four generations in the office. As we look to narrow the generational divide, while I could write an entire book on the subject, I will share the personal experiences that are helping shape my own perspective. Tales for the ages, pun intended!
YOU SAID, WHAT?
“Oh my gosh, Julie,” one of my younger employees in her early 20s said as she walked into my office. “I am so tired this morning. I met this guy at a bar last night. We ended up back at my place and were up until almost 5am. I hope he calls me today. It’s not like me to have a one-night stand…”
The words continued to roll out of her mouth. I looked up from my computer station and nodded as if I were actively listening.
Rarely, if ever, am I speechless. I muttered something to the effect of “Oh, forgive me, but Susan just Skyped me and she needs to talk to me immediately about a client. Okay?”
“Of course, the last thing you need is to hear about my dating life.”
She smiled as she walked out of my office.
So many emotions and thoughts ran through my mind at one time. Should I know this information? How do I respond? Could I be held liable for not engaging with her? Do I look like her bestie? What kind of person or employee shares this kind of private information with the CEO of the company, as freely as though we are discussing our favorite drink from Starbucks? Is this disrespectful? Does this violate any HR policies? Generation Z or not, this is not an appropriate watercooler conversation.
Generation Z are known as the digital natives, the generation who grew up with access to information at their fingertips and with social platforms like Snapchat and Instagram, among others. No personal conversation is seemingly off-limits and not a detail is spared. Where along the way did we lose the common respect for boundaries in communications, not just with management but also employees?
After I was subjected to her dating story, I overheard her sharing it with other employees, which caused a bit of discomfort among the team. It seemed no one in the office was particularly interested in her sex-capades story, for which I was relieved. As the employer though, I needed to address what was considered acceptable in our workplace and what was not acceptable from a policy perspective.
Looking back, in my early 20s, I was in a long-term relationship with someone who was friendly with my boss and his wife. The four of us were all part of a similar social circle surrounding our work endeavors. My boyfriend and I both made the decision to keep our relationship completely private, ensuring that our personal lives didn’t blend with our professional lives. As a young female in business, I was friendly enough with my co-workers to exchange weekend plans or stories, but under no circumstance would I share information about who I was or was not dating.
I vividly remember when my relationship ended, my boss told me about my former boyfriend’s dating life and travel plans for the following weekend. To avoid blowing my cover, which I had kept intact for nearly two years, I walked to the ladies’ restroom, hid in a stall, and cried. I pulled myself together and walked back to my office, no one the wiser. Outside of a few photos from work events, there wasn’t a digital trace that our relationship even existed. To this day, I wonder if either my boss or his wife ever knew.
We spend more time at work with our co-workers than with our friends and family. Getting to know each other is part of that social experience. While I hope to foster an environment where we can share personal celebrations like the birth of a child or sympathize in the event of a death, I have learned that setting boundaries between our personal and professional lives is just good business.
It’s also important to note that if an employee is willing to not just cross the boundary but to jump clearly over the line, it says a lot about what impact this individual could have on your team, your clients, and the overall perception of your business. When you do find yourself speechless, find your way out of the conversation. No response is often the best response.
