1) Tell us a little bit about yourself. How did you get into writing?
Hi! I’m Erika MacDonald, the CEO & Founder of Engaging New Media. My journey into writing began with my passion for storytelling and video production. I’ve always loved creating content that resonates with people and drives results. Writing a book felt like a natural extension of my work, allowing me to share my insights and strategies on a larger scale.
2) What inspired you to write your book?
I wrote “Effective Video Marketing: How to Make Videos That Sell” because I saw a gap in the market. Many businesses struggle to create videos that truly engage their audience and drive sales. I wanted to provide a comprehensive guide that combines data-driven strategies with the art of storytelling to help businesses succeed.
3) What theme or message do you hope readers will take away from your book?
The core message of my book is that effective video marketing is about more than just creating content—it’s about creating the right content that tells a story and connects with your audience. I hope readers walk away with practical strategies and a deeper understanding of how to leverage video to boost their brand and sales.
4) What drew you into this particular genre?
Video production and marketing are my passions. This genre allows me to merge my creative and analytical sides, offering readers a unique blend of storytelling techniques and measurable results. It’s a perfect fit for my expertise and interests.
5) What social media site has been the most helpful in developing your readership?
LinkedIn has been incredibly valuable for me. It’s a great platform for connecting with professionals and sharing insightful content. It has helped me build a community of readers who are interested in video marketing and business growth.
6) What advice would you give to aspiring or just starting authors out there?
Start with a clear vision of what you want to achieve and who your audience is. Consistency is key—write regularly and keep honing your craft. Don’t be afraid to put yourself out there, and leverage social media to build your platform and connect with your audience.
7) What does the future hold in store for you? Any new books/projects on the horizon?
I’m excited about the future! A second edition of “Effective Video Marketing: How to Make Videos That Sell” is set to come out in 2025. This edition will focus on nonprofits and using video content to help them fundraise effectively. Additionally, I’m exploring opportunities to create more educational content and workshops to help businesses and nonprofits thrive.
About the Author
Engaging New Media is the brainchild of Erika Mac Donald, an award-winning writer and producer with 15 years of experience in managing promotional production from concept to completion. She has partnered with renowned commercial and non-profit networks throughout her successful career, including Sirius Satellite Radio, MLB.com, PBS, and TruTv.
Erika has also developed top-notch television, radio, and web promotional video content that has reached over 20 million viewers across the New York metro area.
Her vision for establishing Engaging New Media was sparked by her passion for connecting the masses to the resources they need to change their lives and community. With the support of her highly skilled team, she aims to help businesses and brands connect with their target audiences across multiple platforms, increase their community engagement and accelerate their growth. Our team consists of experienced professionals well versed in their trade, dedicated to helping you connect with your ideal audience.
