Tag: marketing

Boomer Sells The Business: A Step-by-Step Guide to Cashing Out & Living Large by Frank Felker and Marty M. Fahncke Review

On By authoranthonyavinablogIn reviewsLeave a comment

I received a free copy of this book in exchange for a fair and honest review. All opinions are my own. 

Authors Frank Felker and Marty M. Fahncke share the best way to sell your business and maintain your legacy on your own terms in the book “Boomer Sells The Business: A Step-by-Step Guide to Cashing Out & Living Large.”

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The Synopsis

Every business owner will exit someday. The only question is: will it be on your terms – or someone else’s?

Boomer Sells The Business is your step-by-step guide to selling your business for the highest possible price—to the perfect buyer—while protecting your team, your legacy, and your peace of mind.

Whether you’re years away from selling or ready to cash out soon, this practical, no-fluff guide walks you through everything you need to prepare for a profitable and purposeful exit.

Co-authors Frank Felker and Marty M. Fahncke combine decades of entrepreneurial experience, over $450 million in executed buy/sell transactions, and firsthand advisory insights to help you avoid the most common – and most costly – mistakes owners make when it’s time to sell.

Inside, you’ll learn:

  • How to avoid the #1 mistake business owners make when exiting
  • The 7 steps to building a “sale-ready” business
  • Who’s most likely to buy your business—and who to avoid
  • How to emotionally and financially prepare for life after the sale

You’ll also discover how to protect your employees’ futures, create an exciting post-exit lifestyle, and learn from real-world stories of business owners who sold successfully—and those who didn’t.

Don’t leave your life’s work to chance.

With over 80% of businesses never being sold, Boomer Sells The Business gives you the tools, strategies, and mindset shifts to beat the odds—and create the future you deserve.

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The Review

This was such an insightful and engaging read. One thing most businesses probably don’t think about is the longevity of the company should something happen, whether that is a change in the economy or the passing of the business owner or something else beyond a person’s control. The authors brilliantly highlight the need to make a person’s business sell-ready, even if you aren’t looking to sell yet. The straightforward, honest, and detailed writing style spoke to the business itself, utilizing numerous case studies to emphasize each point made in the book. 

The guide itself worked well on so many levels, not only exploring why businesses need to make their businesses ready to sell, but also how to utilize this method to maximize business now and give owners peace of mind, as well as the team helping the business thrive. I also appreciated the authors taking the time to recognize when a good time to sell is versus a bad one, such as acknowledging the existence of burnout in business and why selling because of it can be detrimental to the business you spent so long building. 

The Verdict

Engaging, thought-provoking, and expertly crafted, authors Frank Felker and Marty M. Fahncke’s “Boomer Sells the Business” is a must-read nonfiction book on business. The expertise and knowledge readers gain, the sense of peace of mind the guide gives to companies overall, and the way readers can read through this book and then return to it time and time again for references make this a compelling guide to have when building a business and then ensuring it is ready to sell. If you haven’t yet, be sure to grab your copy today!


Rating: 10/10

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About the Author

Frank Felker is an author, educator and lifelong entrepreneur with more than 50 years experience starting, running and helping small businesses. 

The bestselling author of five books on marketing, sales, and entrepreneurship, he is also the creator and host of what is arguably the longest-running small business podcast anywhere, Radio Free Enterprise, which first started dropping episodes in 2004 and continues to this day.

In addition to working with hundreds of small business owners, Frank has also consulted to or presented for large corporations and organizations such as Texas Instruments, Microsoft, Constant Contact, The International Center for Entrepreneurial Development, Printing Industries of America, GBC Corporation, Isagenix, America Online, Xerox, and IBM.

Over 26,000 entrepreneurs from 170 countries are enrolled in his online business courses and he has presented before thousands more across the United States, in South America, Britain, and Europe at venues including the Kennedy Center, The Venetian Las Vegas, and the headquarters of America Online and Texas Instruments.

Frank encourages his readers to reach out to him on LinkedIn and Facebook – be sure to tell him you’re a reader so he’ll be sure to accept your invitation to connect.

Meet Marty M. Fahncke, a seasoned world-class Marketer with over 35 years of experience in growing & scaling businesses, and over 25 years of experience in Mergers and Acquisitions. Marty{s first taste of success in acquisitions came early on when a business he co-launched with some friends was acquired for 7 figures after just 18 months in business. But he quickly learned that the acquisition process is not always as easy as it seems. Fast forward to today and Marty has helped businesses scale to over $1 Billion in revenue and executed over $450 million in Mergers and Acquisitions transactions. Along with his partners, they are actively acquiring businesses across various industries including e-commerce, consumer goods, health & wellness, agencies, SaaS, and more. In addition, Marty offers his expertise as an M&A Advisor, assisting business owners in the successful process of selling OR acquiring businesses. He knows that buying or selling a business can be time-consuming, stressful, and can occasionally be a roller-coaster of emotions. But with expert guidance from Marty and the team from Westbound Road, it can also be rewarding and lucrative.

As a Sell-Side Advisor, Marty helps business owners get a top valuation for their business with the least amount of stress and risk. He advises on selling strategy, marketing the business for sale, deal negotiation, due diligence, and every other step of the way until the deal is done and your money is in the bank.

Goodreads

https://www.goodreads.com/book/show/235860418-boomer-sells-the-business

Facebook

https://www.facebook.com/BoomerSellsTheBusiness/

Instagram

https://www.instagram.com/boomersellsthebusiness/

LinkedIn

https://www.linkedin.com/company/boomer-sells-the-business/

https://www.barnesandnoble.com/w/boomer-sells-the-business-frank-felker/1148189815?ean=9780999490372

https://amzn.to/4nxV04t

Sell More With Webinars by Stefan Ciancio and Philip Schaffer Review

On By authoranthonyavinablogIn reviewsLeave a comment

I received a free copy of this book in exchange for a fair and honest review. All opinions are my own. 

Authors Stefan Ciancio and Philip Schaffer share the benefits and steps to selling to a larger audience in the book Sell More With Webinars. 

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The Synopsis

Are you tired of constantly chasing clients, working long hours, and still not seeing the results you dreamed of when you started your business? Sell More with Webinars reveals how to reach more people, make more sales, and gain more free time by leveraging the power of one-to-many selling. You’ll learn why webinars work in any niche, the latest framework for turning strangers into buyers in minutes, and psychological secrets to becoming the go-to expert in your field. Plus, discover how to create high-converting webinars quickly using Al tools and set up automated funnels that sell 24/7 without live presentations or tech skills. Packed with real-world examples, step-by-step systems, and proven strategies from over a decade of experience, this book is your guide to maximizing profit potential from one simple webinar. Whether you’re just starting out or looking to scale your business, Sell More with Webinars offers actionable insights to transform how you work and achieve the business you’ve always dreamed of-one that serves you instead of enslaving you. Grab your copy now and start making more while working less.

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The Review

This was an informative and compelling read. The authors do an amazing job of writing succinctly and thoughtfully, allowing the book to speak to readers looking to boost their business and understand the true nature of webinars. The attention to detail and the way the authors examine the software related to webinars and how integrating AI works with the software made this a gripping read. 

What stood out about this book was not just the expertise and skill that the authors delivered, but the drive and swift delivery of these steps the authors laid out for readers kept readers coming back to this book time and time again. The authors go into what makes a webinar function, how to launch a webinar, how to get content for the webinars, and even functioning marketing strategies to drive targeted traffic to those webinars. 

The Verdict

Insightful, thought-provoking, and engaging authors Stefan Ciancio and Peter Schaffer’s “Sell More with Webinars” is a must-read nonfiction book that guides modern-day business strategies. The author’s passion for this subject matter, attention to detail in exploring the art of webinars and the software behind them, and thrilling descriptions of the modern business world and how entrepreneurs can use this to build their businesses make this a remarkable book to get lost in. If you haven’t yet, be sure to grab your copy today.

Rating: 10/10

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About the Author

Stefan Ciancio is a renowned digital marketing expert, serial entrepreneur, and Amazon bestselling author who has helped thousands of entrepreneurs and business owners achieve success online. With extensive experience in digital marketing, course creation, and online business development, Stefan has built a reputation for creating practical, actionable strategies that deliver real results.

Known for his straightforward teaching style and deep expertise in webinars, email marketing, affiliate marketing, product creation, and traffic generation, Stefan helps people navigate the complexities of online business. His work focuses on providing proven, step-by-step systems that beginners and experienced marketers alike can implement to grow their online presence and sales through automation.

Beyond his own success in digital marketing, Stefan is passionate about educating others and has trained thousands of students worldwide. His teaching approach combines cutting-edge marketing strategies with practical, easy-to-follow methods that have helped countless entrepreneurs build sustainable online businesses.

https://getwebinarkit.com/

Guest Blog Post: Turning a YA Book into a Bestseller: The Best Tools for Online Promotion by Hayley Zelda

On By authoranthonyavinablogIn Guest Post1 Comment

Hi there everyone. I am honored to welcome writer Hayley Zelda onto my website today to discuss with you all the best tool for online promotion for any author of YA books and how to turn those books into a best-seller. Give her a warm welcome and enjoy this wonderful guest post.

These days, a YA book doesn’t turn into a bestseller just by its story alone. In many cases, much of the success can be attributed to promotion as well. Whether it’s an e-book, a paperback or a hardcover, there are many digital strategies you can use to help get your book out there.


Online marketing comes in many forms —there’s at least one option that can match your budget, skills, and specific marketing goals. Below are some ideas you can try online to YA novels.

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The Sign-Up Form and the Mailing List

Unless you’ve been living under a rock, you might have encountered those pop-ups asking for you to sign up or add your email address in exchange of a freebie. Sometimes, the sign-up form is also placed prominently on the top or bottom portions of a website. You may find them on sidebars, too.


This is an integral part of email marketing. Basically, the said strategy involves sending emails or newsletters to those who signed up (a.k.a. subscribers). With this, you can pique your subscribers’ interest by sending a sneak peek to your book or by announcing a book giveaway. To help you get started with your email marketing, you can use services like Constant Contact and MailChimp.


These days, many YA authors have their own websites where they have their own sign-up forms. Kelley Armstrong, author of Aftermath and The Masked Truth, has her sign-up form on the bottom of her website’s homepage while Broken Things author, Lauren Oliver, has it near the top.

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The Author Interviews

Nothing can beat author interviews when it comes to putting the spotlight on you and your work. Even if you’re just debuting as a YA novelist, there are many magazines, organizations and bloggers out there who may consider featuring you.

For instance, Shannon Hale, well-known for her Princess Academy series, has been interviewed by AdLit.org and the Young Adult Library Services Association. You can prepare for magazine-style and video interviews like hers.


Meanwhile, the Hunter’s Moon author, O. R. Melling, had a radio interview posted on Mixcloud. If you like discussing your book over the phone, look for local radio stations or podcasters. As much as possible, choose platforms that teens and twenty somethings prefer as they are your target readers.


Smaller scale sites are great practice and can provide great niche exposure as well. Sites like Wired For Youth are much easier to land interviews on and can still drive some great exposure. Don’t just search for platforms with a great audience though. Make sure you also prepare for the questions and the way you present yourself.


Ann Brashers, the novelist behind The Sisterhood of the Travelling Pants, features her YouTube interviews on her own site. The Hunger Games series creator, Suzanne Collins, has featured an interview on how site as well. You can get the video links from your interviewer and include them on your platforms, too.

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The Cross-promotion with Other YA Novelists (Or Any Other
Author for That Matter)


All writers get help from other writers. For most authors, it’s just inspiration. Promotion is another assistance that you can give and take. This can be a mere mention of another person’s work on social media. A recommendation through blog posts, vlogs, interviews and book
conventions is more favorable though.


Aside from inspiring people, John Green uses his influence to recommend books written by other writers. Sometimes he just give others positive reviews like when he stated that Maria Semple’s Where’d You Go, Bernadette as the funniest novel he had in years.


When you’re starting out though, don’t expect that you’ll get on the radar of popular authors right away. Instead of wishing for their attention, you can find those who are in a similar situation like yours. Join Discord servers and Facebook groups meant for writers. You can scan for chats or posts from those who are looking for someone to cross-promote with. When there are none, you can post one yourself.

Writing feedback for each other’s books and having them published in your respective works could help. Each of you can use your social media pages and mailing list for further co-promotions as well. As much as possible, choose to work with someone who have similar niche and range for your social media reach.

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The Fanfictions (and Other Forms of Fan Labor)


On his blog, Neil Gaiman once responded to a fan who asked about his opinion on fanfictions. The author behind the award-winning The Graveyard Book said it didn’t bother him. However, there are authors out there who preferred not to have their works used as bases for such kind of
fan labor.


If you haven’t made a mark though, you might want to consider letting your readers make fan-fictions out of your characters, settings and/or plot. Platforms like Wattpad and Commaful are there for such pursuit. You can also allow them to create their own drawings or trailers based on your work.


Or, you can also get started by writing fanfiction yourself. Just remember not to exploit others’ works for commercial purposes. Make sure you’re not also lifting characters, settings and plots from the books of those who are against fanfictions.


Many writers have tried this out before they hit it big. Meg Cabot, the creative behind the Princess Diaries series, used to pen Star Wars fanfic. Even Gaiman admitted that he used Marv Wolfman’s horror plot for an essay he wrote when he was younger.

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Conclusion


Just like the contents of your YA book, make sure you plan your promotion as well. Take some time in testing and revising your marketing campaigns accordingly.

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About the Writer

Hayley Zelda is a writer and marketer at heart. She’s written on all the major writing platforms and worked with a number of self-published authors on marketing books to the YA audience.

On By authoranthonyavinablogIn UncategorizedLeave a comment

Vlog Like A Boss: How To Kill It Online With Video Blogging by Amy Schmittauer

Learn how to master the world of video with Amy Schmittauer’s incredible video marketing book, Vlog Like A Boss!

I was given a free copy of this book for an honest review. All opinions are my own.

I have been a fan of YouTube star and social media expert Amy Schmittauer for a couple of years now. So when I heard that she was writing and
publishing a book on video marketing, I knew I had to get myself a copy. I was even more stunned when I was sent an email with an advance reading
copy (ARC) of this incredible book, and I’m so honored to be one of the lucky ones to get to dive headfirst into this eye-opening book.

The book, or memoir or “how-to” book in question is called Vlog Like A Boss: How To Kill It Online With Video Blogging by Amy Schmittauer, and
I can honestly say that this is one of the most insightful YouTube and video marketing books I’ve ever read. Over the last few years I’ve read some
marketing books, but this one does a masterful job of detailing the process of getting into making video and explaining it in a way that both
seasoned filmmakers and aspiring YouTubers both can understand.

One thing that jumped out immediately was how Amy was able to write in a voice that spoke to everyone, from the young millennial eager to make
their own YouTube channel to the experienced business owner who’s seeking a helping hand using video for their work. Using fun and fascinating
tales from her own life to help explain the process, this book goes to great lengths to outline the entire video process, from identifying the
common fears of being on camera, to the equipment one will need for video and editing, to the way to identify with your audience and create a
video that will resonate with viewers.

Overall, this was a fantastic read that was both enjoyable and instructive. As someone trying to build and improve on my own YouTube channel, I
can tell you that this book has been illuminating. Taking the tools I learned from this book, I can identify problem areas with my filming, and
improve on it. From ways to generate ideas to what social media platforms work best and how they work with your videos, this is a book any
video creator will not want to miss. Inspiring, educational, and all around fun, Vlog Like A Boss by Amy Schmittauer is a must read book in
2017, and thus I give it a 10/10 rating. I will leave links to both Amy’s YouTube channel and her official book website below, and I hope you
guys will not only subscribe to her, but pre-order your copies of this book today. Vlog Like A Boss comes out on January 31st, 2017!

YouTube: https://www.youtube.com/user/savvysexysocial
Website: http://vloglikeaboss.com/

On By authoranthonyavinablogIn UncategorizedLeave a comment

Thanks to everyone for the incredible support and kind words about my novella VOID! This story is starting to get some great praise, so if you haven’t gotten your copy in either eBook or paperback format yet, please go pick up your copy today! #book #bookpromo #booklaunch #bookmarketing #novella #void #bookreview #recommendation #review #marketing #ad #advertisement #authorsofinstagram #writersofinstagram 📖😃