I received a free copy of this book in exchange for a fair and honest review. All opinions are my own.
Author Erika MacDonald shares the insights businesses and creators need to convert viewers into customers using video marketing in the book “Effective Video Marketing: How to Make Videos that Sell. Tips and Strategies”.
The Synopsis
“Why use video marketing?” you ask. Video marketing is a useful tool for businesses to drive website traffic, increase conversions, and refine brand awareness. Thanks to the rise of social media platforms and growing consumer demand, many customers rely on videos before making purchases. “Effective Video Marketing: How to make ‘videos’ that sell. Tips and strategies” examines the struggles of business owners in harnessing the power of an effective video marketing campaign. With an in-depth look at the strength of videos to add “the human element” to your online business, earning a huge ROI on marketing campaigns is easier than ever. The book explores video marketing in theory and practice by trying to merge the effect of videos on humans and how to make videos that truly deliver. You will also get quick tips, advice, and strategies for incorporating your videos into your marketing plan. Video marketing tools, as seen in this book, are diverse and varied; your choice will depend on your type of business.Written by a seasoned video marketer with valuable experience,“Effective Video Marketing: How to make videos that sell. Tips and strategies” gives online businesses the boost they need to create useful and engaging content. You will also find case studies from social media platforms such as Facebook, Instagram, Pinterest, and Twitter and the magic formula that many marketers across different industries use to execute their strategies.
The Review
This was a well-written and well-informed book. The short yet informative read allows readers to understand how the visual medium speaks to us all and influences our conscious and also our subconscious thoughts. The impact that visuals have on everything from our behavior to the emotions we feel in any given moment is remarkable to comprehend, and the way the author brings this knowledge to the forefront of this book was unique to see unfold.
The depth of engagement the book holds for the reader is fantastic. The way the author shows readers how the use of video marketing not only the business side of things but the social aspect as well, diving into the use of video marketing and video content overall on social media platforms to drive viewers to the content we are most passionate about, helped bring readers together to understand better the strategies the author presented.
The Verdict
Memorable, informative, and engaging author Erika MacDonald’s “Effective Video Marketing” is a must-read nonfiction book and guide on using video marketing in the business world and its impact on us all. The author’s personable and knowledgeable tone, strikes in this book’s writing, as well as the short yet straightforward atmosphere the book takes on, will keep readers engaged throughout this entire read. If you haven’t yet, be sure to grab your copy today!
Rating: 10/10
About the Author
Engaging New Media is the brainchild of Erika Mac Donald, an award-winning writer and producer with 15 years of experience in managing promotional production from concept to completion. She has partnered with renowned commercial and non-profit networks throughout her successful career, including Sirius Satellite Radio, MLB.com, PBS, and TruTv.
Erika has also developed top-notch television, radio, and web promotional video content that has reached over 20 million viewers across the New York metro area.
Her vision for establishing Engaging New Media was sparked by her passion for connecting the masses to the resources they need to change their lives and community. With the support of her highly skilled team, she aims to help businesses and brands connect with their target audiences across multiple platforms, increase their community engagement and accelerate their growth. Our team consists of experienced professionals well versed in their trade, dedicated to helping you connect with your ideal audience.
