In an industry where conformity and becoming part of the same type of sound is an easy yet slippery slope many artists find themselves struggling with, many independent artists in the music business have found a way of curating a loyal audience that allows them to blend popular sounds with creative fusions with either a cultural or significant sound unique only to that artist. Being able to set yourself apart from other artists like that is a unique trait that deserves to be celebrated.
Artist Milovay accomplishes this with the release of their latest EP, “Milo.” The Massachusetts native brings a compelling EP that naturally fuses modern R&B and pop sounds with Avril fusion-centered tones that make this album fun and unique. The lyrics and the songs themselves don’t take themselves too seriously, instead offering an upbeat, engaging sound that listeners can easily dance to and put on repeat, especially during the summer months.
The fast tempo of the songs allows the solid foundation of almost tropical island vibes to permeate the hard-hitting R&B tone the artist has curated across all four tracks on this EP. While a couple of songs on this EP are listed as explicit, the EP itself is an entertaining and immersive experience that wider audiences will have no problem getting into. The artist’s vocals are also quite creative and powerful, providing a natural ease and sense of cool that audiences can immediately vibe with.
With a modern R&B dance vibe that is similar to artists such as the Weeknd and SZA, while also infusing into the fabric of this EPA Afrocentric tone that is compelling to listen to, this artist has done an incredible job of delivering a wholly unique sound that audiences will want to jam out to time and time again. While a personal favorite of mine on this EP is “Does She Know?”, each track delivers an incredible, fun, and memorable listening experience that audiences will yearn to put on repeat and stream time and time again throughout the coming months. If you haven’t yet, please be sure to stream or download your copy of this EP today!
Rating: 10/10
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Apple Music (https://music.apple.com/us/artist/milovay/1845512290).
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